Announcements Archives - Genivity
Genivity Wins UBS Future of Finance Competition

Genivity Wins UBS Future of Finance Competition

The entire team at Genivity was thrilled to be chosen as a winner of the UBS Future of Finance challenge. Genivity received recognition in the “Deepening Client Relationships” category. 

UBS Challenge
UBS put out the call to “…start-ups and established, growing companies that think they can change the way finance works and how banks meet their clients’ needs – delivered this year in collaboration with Deloitte and 100% Open.” Genivity knew that this call to action fit our mission statement and we’re excited to see the fruits of our labor. 

Upon receiving recognition as a winner, Genivity’s founder and CEO, Heather Holmes, had this to say:
“Our mission at Genivity is to help advisors have data-driven conversations about emotionally-complex planning topics with their clients focusing on longevity, health, and elder care. We are honored to be recognized by UBS and Deloitte.”

We think that Heather perfectly encapsulates what the entire team here at Genivity feels and has been working so hard to achieve.

The Team at Genivity would like to thank UBS for selecting us for this award. We look forward to working with UBS and using the prize money to accelerate our mission and put our tools in the hands of those who can use them to make a difference.

Genivity also extends our deepest gratitude to financial planners around the world who use our technology to add an extra layer of security to those looking to retire. In an unstable world of health care costs, we’re proud to find new ways to deepen client relationships, implement data driven decisions, grow assets and, ultimately, have your clients worry less.

The entire team is reinvigorated by this award and dedicated, more than ever, to delivering the best possible product for our customers and their clients. 

Thank you for your support of Genivity, now and in the future.


Genivity Selected as Finalist for UBS Future of Finance Challenge

Genivity Selected as Finalist for UBS Future of Finance Challenge

When our team shows up to work every day, we’re driven by the idea that we’re doing things different, that we’re fundamentally changing how financial planning will operate in the future.

That’s why we’re thrilled when someone else takes note of the innovation happening at Genivity. Genivity has been selected as a top-ten finalist from over 400 applicants in the UBS Future of Finance Challenge in the Deepening Client Relationship category.

The challenge put on by UBS is “open to start-ups and established, growing companies that think they can change the way finance works and how banks meet their clients’ needs – delivered this year in collaboration with Deloitte and 100% Open.” The Genivity team is excited to be competing alongside other companies who are changing the financial planning game. We are especially proud of the fact that we were selected in a category dedicated to deepening client relationships, as that’s where we feel HALO truly shines for advisors.

The UBS challenge culminates on October 29th + 30th in New York City where Genivity will give a presentation on HALO alongside the other finalists.

About Genivity

Genivity was founded on the idea that the more you know about your health, the better decisions you can make about your financial future. As we strive to complement the existing relationship with your financial advisor, we’re empowering you to enjoy your retirement and be confident that your wealth will be there for the next generation.

Planning for future health care costs has always been the outlier. It has derailed individuals who thought they had enough saved for retirement and disrupted what should otherwise be a relaxing time of life. Genivity has always been, and always will be, dedicated to helping fix this problem.

Genivity wouldn’t be what it is without the financial advisors who put their trust in our technology and solutions. We’re thrilled to help deepen the relationship between financial planner and advisee and change the nature of the financial planning game as we know it.

Thanks to UBS for selecting Genivity as a finalist and thanks to you for all your support of the hard work we’ve been doing here.

Genivity Helps Lead the Way in Tech for Advisors

Genivity Helps Lead the Way in Tech for Advisors

There’s no question about it: people are living longer than ever before. Longer lives are a wonder of modern medicine and a true testament to the advancement of society. As we’ve mentioned before, however, this longevity doesn’t come free.

Many industry leaders now see outlining longevity as a critical component to retirement planning. For decades, longevity planning has simply been pulling some data together from disparate sources and largely guessing how long any given client would live. Because this strategy is often off the mark and generic, many advisors are simply avoiding it. 

Why tech matters for advisors

It’s not just how long you’ll live either. It’s the type of life that you’re clients will be living in those last years where planning is crucial. Certain ailments might make their golden years a financial nightmare if unplanned for. Imagine expecting a relaxing retirement and instead finding themselves wondering how they will pay their medical bills. The problem many firms face is that attempting to calculate medical expenses into the future takes a lot of data and research, something most client advisors don’t have time or resources for. 

Longevity planning with HALO

Genivity’s HALO assessment is looking to change all of this. Easy-to-use interfaces with powerful behind the scenes technology makes planning for your clients’ future a breeze. This tech is disrupting billions of dollars worth of financial planning and investors are taking note.

Investment News outlined Genivity as one of the companies that is working to change the financial planning world as we know it. We’re happy to be highlighted as a company changing the game by looking at how heredity and lifestyle factors will affect retirement and subsequently, how much money your clients may need to do it. 

Make no mistake, the future of the financial planning industry is going to be centered around longevity planning. In the past, we could make guesses based on certain criteria that would help retirees get a ballpark of how long their retirement funds would last. This still left plenty of retirees high, dry, and potentially bankrupt because certain factors weren’t taken into account in planning for their retirement. Today, we can do better and Genivity is doing better. No system is perfect, but utilizing modern data and algorithmic computing, we are the closest we’ve ever been to projecting retirement costs and the medical expenses associated with it for individual clients. 

We’re proud to be part of this new frontier and know that millions of retirees lives will be enhanced by the work of those innovating in this space at this moment. 


Genivity Accepted to 2019 FIS FinTech Accelerator

Genivity Accepted to 2019 FIS FinTech Accelerator

Over the last few months, our Founder and CEO, Heather Holmes, has been broadening her knowledge of the financial tech industry at the prestigious FIS Fintech Accelerator in Little Rock, Arkansas. 

Who is FIS?

FIS serves the largest players in the financial world, processing 27 billion transactions and $9 trillion annually. Out of 30 fintech startups, only 10 leaders are asked to participate in this exclusive accelerator. During their 12 week stay, they learn from the best, brightest and most influential people in the fintech sector. Corporate partners such as Google, AWS and Hubspot are investing in the next generation of financial technology. We’re proud to be among them. 

How Genivity is excelling at the accelerator

Genivity started as a platform to use family health history, environmental factors, and behavioral information to project future medical expenses of any given individual. Today, after attending the FIS Accelerator, Heather is convinced we can do that and so much more. The price of medical care shows no signs of decreasing. Giving people solutions to help them plan how much they will need and when has the potential to open up billions of dollars in savings and push the envelope on future financial planning.

Heather and the entire Genivity team were honored that she was invited to this accelerator. It not only validates that Genivity is on to something groundbreaking, but that our technology and vision have the potential to disrupt the financial industry globally. More importantly, however, help people live healthy, happy lives in retirement. 

To read more about Heather’s time at the accelerator and the backstory of Genivity, check out this interview from FIS

Case Study: How to Win More Financial Planning Clients with Genivity HALO

Case Study: How to Win More Financial Planning Clients with Genivity HALO

Planning for the unknown is tricky. Projecting what a client may need in terms of future healthcare is especially tricky. Mortality tables can help determine the likelihood of someone living into their 80’s or 90’s, but they’re generalizations. Those tables don’t consider an individual’s health history or family genetics, nor do they predict the likelihood of specific healthcare needs such as long-term care.

But what if you had the ability to use individual data to project what healthcare needs and costs a client may encounter? Wouldn’t that be a useful solution to help clients plan for their future?

Using HALO to differentiate your practice

Now you have the ability to do just that. Genivity’s HALO (Health Analysis & Longevity Optimizer) combines science and financial planning to better project a client’s future healthcare costs. Developed by experts in computational genetics, data science, and health IT, HALO provides an individualized risk assessment based on personal health data.

Using HALO is simple. It’s a quick, guided process that not only produces a detailed report tailored to your client, but it opens the door to what some may think are difficult conversations. HALO will help facilitate the discussion about your client’s future healthcare needs and costs, how they can plan for that, and how other family members will be impacted. You’re not only serving the client, you’re helping them take care of their whole family.

HALO provides you with an extraordinary opportunity to better serve your clients by helping them understand how personal choices now can better prepare them and their entire family for tomorrow.

Read about how HALO has helped other advisors

Other financial and insurance advisors are using HALO to better serve their clients. As an example, Erik Olson, an RIA headquartered in the Chicagoland area, recently began using HALO in his practice. Already he is engaging more new clients and building trust with existing ones.

In one case, by using HALO, Erik was able to help a couple discover that the wife had a shorter life-expectancy than her husband – definitely not what one would expect using traditional mortality tables. But through that discovery, Erik was able to help the couple modify their insurance and estate planning to more accurately match their risk. They increased protection for the husband, avoiding a potential financial shortfall for him in the future.

This individualized planning was not possible before HALO. Understanding what health-related circumstances the future may bring, and then planning for that, creates an improved peace of mind.

HALO will help set you apart from competitors

Not only is HALO helping Erik better serve his clients, it is separating him from his competitors. Using HALO will set you apart and provide a competitive advantage over other advisors. With so much competition, it’s imperative to differentiate yourself. To succeed, you can’t just sit around and continue to do business as usual. Using innovative solutions such as HALO will set you apart from the rest of the pack and show your clients you truly care about them and their family’s wellbeing.

Ready to learn more? Read our case study and find out how Genivity can help you better serve your clients.

Announcing the HALO by Genivity + Orion Integration

Announcing the HALO by Genivity + Orion Integration

Orion Advisor Services and Genivity are excited to announce the release of the Genivity HALO integration into the Orion Advisors solutions dashboard. This integration enhances the client portal experience and means that if you use Orion, you’ll now have quick access to the HALO Planner so you can deliver personalized longevity and healthcare expense planning to your clients even easier than before.

How your clients benefit from HALO

Health and eldercare expenses are the biggest unknown in financial planning.  Most advisors base their estimate on the average person, but your clients are not average.

And it’s no secret that longevity is a hot topic of conversation for advisors. With clients living longer than ever before, financial and retirement planning is getting more and more complex. Add to it increased longevity and the uncertainty of out-of-pocket health and elder care expenses and things can get complicated quickly.

The HALO Planner enables you and your clients to see personalized longevity projections along with how to think about retirement in terms of active healthy years and later elder care years and the related health expenses at each phase along the way.  The data-driven algorithm behind HALO accounts for family health history and lifestyle factors to provide personalized projections for individual clients.

As client lifestyles and histories change, the HALO Planner continues to refine their projections, which is why Genivity recommends clients update their HALO assessment at least once a year.

The nature of the assessment also opens the door for you as the advisor to start having better conversations around health and how it can affect client wealth and planning.  With personalized longevity and health care expense projections in hand, you can help your clients better plan for retirement and elder care as they age and prepare for their next stage in life.

How the integration works

If you’re an Orion advisor customer already, you’ll be able to add HALO by Genvity to your clients’ dashboards as soon as you purchase your HALO subscription.

Orion Client Portal

Image 1: Orion Client Portal with Genivity Access

Once your clients login to their portal, all they need to do is click the Genivity tab in the top Tools navigation menu and the HALO assessment will open directly in the portal. Directing them to the assessment is a great way to prepare for a client meeting, as it will allow you to have all of the data prior to them coming to your office.

Orion HALO Asssessment

Image 2: HALO Assessment in the Client Portal

The client can take the assessment directly in the portal. After a client has taken the HALO assessment, you’ll be able to see all of your stored client data in the secure HALO advisor dashboard, using a single sign-on, which you can access from your Orion integrations dashboard.

Orion HALO Advisor Portal

Image 3: Genivity Advisor Dashboard Launch Button on the Orion Advisor Dashboard

Once in your HALO advisor portal, you can see usage stats as well as individual client results and reports. You can use the reports as a starting point for your client discussions and help provide a more robust, engaging, and personalized client experience.

HALO Adivsor Portal

Image 4: Example Advisor Dashboard with HALO Usage Stats

Enhance your HALO experience

When you begin using HALO, you can take your experience even further by embedding the HALO Planner assessment directly on your advisor website. You can leverage the HALO Planner to drive lead generation and business development by directing prospective clients directly to your site to take the assessment.

Once they take the assessment, you can access the lead information within your HALO dashboard via your Orion advisor portal.

Ready to get started?

If you’re ready to start the health and wealth conversation and provide a more personalized client experience, schedule a consultation today. Once you subscribe to an annual HALO plan, you’ll be able to add it to your workflow directly within your Orion advisor portal.

Not an Orion user yet? Be sure to learn more about Orion and their many integrations here.