Security and Privacy - Genivity
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Security and Privacy

What are Genivity’s PHR data practices for

Family Health Tree and Personal Health Portraits?

Use this page to understand how Genivity and our service providers release and secure your PHR Data. Printable Version [PDF: 53 KB] The Genivity Privacy Policy describes how Genivity treats Personal Information when you use its software, including information provided when you use Genivity online at or when you use Genivity from a mobile web browser or mobile application. In addition, the following describes our privacy practices that are specific to Genivity, a service that helps you store, organize and share your personal health information.


You may use Genivity to control which third parties can access your Personal Information through Genivity. By default, you are the only user who can view and edit such information. If you choose to, you can share your information with others. Genivity will not sell, rent, or share your information (identified or de-identified), except with your permission or as described in this Privacy Policy, such as when Genivity believes it is required to do so by law. You can completely delete your Personal Information at any time. Deletion will be initiated immediately, and your information will be purged from your account shortly thereafter. Additional backup copies of deleted information may persist for a short time. Since deleted data will not be restored, you may want to print information before deleting it.


Genivity uses information, including Personal Information, for internal and service-related purposes. To store your information in Genivity,  you will need a Genivity Account. When you create a Genivity Account, Genivity asks for your email address and a password, which is used to protect your account from unauthorized access. You can use an existing Genivity Account or create a new Genivity Account specifically for this purpose. Genivity’s servers automatically record information about your use of Genivity using logs, cookies, and other similar methods. Such information will be used to operate and improve the service and will not be correlated with your use of other Genivity services. Genivity may de-identify Personal Information from your account and use it as part of an aggregated data set, called Statistical Data, when generating and publishing statistics. Statistical Data does not contain Personal Information. SHARING YOUR INFORMATION WITH PEOPLE AND SERVICES YOU TRUST If you share your Personal Information with others using Genivity, you can view a list of who has access to such information and you can revoke sharing privileges at any time. When you revoke someone’s ability to read your Personal Information, that party will no longer be able to read your information, but may have already seen or may retain a copy of the information. Through Genivity, you can approve access for PHR Service Providers to view and copy your health information. If a PHR Service Provider accesses your health information and stores a copy of your information, that copy will be governed by that PHR Service Provider’s privacy policy. Others at that facility – like an on-call doctor – may be able to view your information. Genivity is not responsible for the content, performance, or privacy policies of PHR service providers. All entities covered by HIPAA are required to comply with HIPAA’s rules related to collection, use, and sharing of your information. All other third-party service providers used by Genivity are contractually required to abide by the Genivity policies, which require that they comply with strict privacy standards for how they collect, use, or share your information.  


Do we release your PHR Data for these purposes? Yes
We release… Personal Data Statistical Data
For marketing and advertising No Yes
For medical and pharmaceutical research No Yes
For reporting about our company and our customer activity No Yes
For your insurer and employer No Yes
For developing software applications No Yes
Do we require Limiting Agreements that restrict what third parties can do with your Personal Data? Yes
Do we stop releasing your Personal Data if you close or transfer your PHR? Yes


We have security measures that are reasonable and appropriate to protect personal information, such as PHR Data, in any form, from unauthorized access, disclosure, or use.

Do we store PHR Data in the U.S. only? Yes
Do we keep PHR Data activity logs for your review? Yes

List of Terms

PHR – PERSONAL HEALTH PORTRAITS “PHR” stands for a web-based Personal Health Record. A web-based PHR is an electronic health data application that can help you collect, manage, and share your health information. Web-based PHRs may be offered by a hospital, insurance company, employer, or a commercial vendor. PHR DATA – PERSONAL HEALTH PORTRAITS When you sign up for a PHR, you provide, or the PHR company or its service providers, import information about you that becomes the PHR Data. Any information in your PHR is considered PHR Data. PHR Data might include, but is not limited to: Your name and contact information, such as your address, phone number, or email address Your medical history, conditions, treatments, and medications Your healthcare claims, health plan account numbers, bills, and insurance information Demographic information, such as your age, gender, ethnicity, and occupation Computer information, such as your IP address and “cookie” preferences A PHR company (and its service providers) may use your PHR Data to: Operate and manage its PHR platform, software, and website Maintain and protect its computer systems Comply with the law, such as responding to subpoenas and search warrants PERSONAL DATA Personal Data is any PHR Data that connects to you as an individual such as names, health conditions, and other identifiers. STATISTICAL DATA Statistical Data is de-identified PHR Data that is 1) grouped so it does not connect to you as an individual and 2) has names and other identifiers removed or altered. PERSONAL INFORMATION Personal Information includes your PHR Data, as well as any other information about you, that can be reasonably linked to you. Personal Information can also include but is not limited to your financial information or social security number. Personal Information does not include data that cannot be reasonably linked to you. REPORTING Companies and their services providers might report about their business activities and their customers (you) to others, such as investors, auditors, potential business partners, or public communities. LIMITING AGREEMENTS Limiting Agreements are legally binding agreements that prohibit certain third parties, which are not the PHR Service Providers, from releasing your Personal Data or re-identifying individuals. Third parties can include advertisers, researchers, and others who receive PHR Data. PHR SERVICE PROVIDERS A service provider is an entity that is hired to perform certain functions for and operate under the direction and control of the PHR company. Service providers may include software or website designers and data storage providers. SECURITY MEASURES Security measures can include computer safeguards, secured files, and employee security training. PHR companies may be required by law to notify you about particular data breaches. U.S. ONLY When PHR Data is stored in the United States, U.S. law enforcement agencies may be able to prosecute if the data is stolen or breached. ACTIVITY LOGS Activity logs are the PHR company and its service providers’ records of when PHR Data is created, accessed, modified, deleted, released, or exported in the PHR program. Contact Genivity: 312.620.2395 | The practices described in this notice only apply to Genivity and its service providers. These practices do not apply to any other organizations, links, websites, programs, or applications that may be available through Genivity or its service providers. Always read the policies of any company, website, application, or service where you provide your Personal Information.

Our commitment to security

Security matters.

When it comes to health information, security is a must. At Genivity, we use strong 128-bit encryption and bank-level physical security to makes sure that your data is secure.

Responsible reporting.

Part of good security is finding and fixing problems quickly. If you are a developer and discover a chink in our armor, please let us know right away at

Rev. February 29, 2016

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