ChicagoInno explores how Genivity helps plan for unexpected medical costs in retirement in a recent article. Genivity firmly believes that health and wealth are often intertwined. Medical expenses are responsible for the majority of bankruptcies. A financial situation can impact care and comfort, while a health crisis can decimate a family financially.
Karis Hustad details how Genivity works: “Genivity, which just launched out of stealth, helps financial advisors and their clients predict medical costs, and plan their finances accordingly. The platform uses proprietary algorithms developed by the startup’s co-founder and Chief Data Scientist Emily Chang (formerly of 23andMe) to project out-of-pocket medical and assisted living costs based on hereditary factors, lifestyle habits and health risks.”
Read more about how Genivity is shaping the health and wealth conversation for clients and advisors.