Unfortunately, nearly all advisors have a heart wrenching story or two about an unexpected life or health event that underscored the need to have these often uncomfortable long-term care planning conversations with clients. Insurance and long-term care may not be pleasant conversations to have when things are on track, but they can be life-changing conversations when the unexpected happens and clients and their families need a little financial security. Having the conversation in good times not only builds trust with clients, it provides them with peace of mind that you are looking out for their best interests. When talking to your clients, make sure to stress the importance of having these “in the event of” conversations early, as early planning is the best route. Reinforce the increased peace of mind and reduced worry associated with knowing that there is a plan in place. Genivity’s Longevity Calculator can help you work with your clients to better determine their needs and the needs of their family members. Using our proprietary algorithm to predict years remaining, the calculator will allow you to be able to provide a more comprehensive financial plan based on your client’s and their entire family’s needs. Learn more and try out the Genivity Longevity Calculator here!