Ashley Flitter, Author at Genivity - Page 2 of 10
Genivity Selected by Two MassChallenge Enterprise Partners for 2020 Cohort

Genivity Selected by Two MassChallenge Enterprise Partners for 2020 Cohort

We’re proud to announce that Genivity has been selected to participate in the MassChallenge as part of the 2020 FinTech cohort. Genivity was recognized for their industry-changing innovation out of hundreds of fintech companies.. Through a unique reverse pitch and match-making process, MassChallenge Fintech accelerates outcomes-driven partnerships between fintechs and enterprises to fuel innovation and is dedicated to transforming financial services through a results-focused, collaborative model.

Two marquee enterprises made offers to Genivity and we are thrilled at the opportunity to work closely with them both. Both partner organizations are household names, however because of confidentiality requirements we aren’t able to share their names (just yet).  

The partner enterprises pitched their top business challenges and selected Genivity because of the strength of our value proposition and proven success in helping financial advisors maximize wealth assets and create stickier client relationships through financial wellness.

“With over 300 applicants globally from 22 countries and 32 states, each MCFT20 Finalist is a stand-out company and we look forward to helping them achieve future growth through enterprise partnerships,” said Devon Sherman, Managing Director of MassChallenge FinTech.

The Genivity team would like to thank MassChallenge for selecting us for this unique opportunity. We look forward to working with MassChallenge and our selected enterprise partners to use the opportunities offered to us to accelerate our mission and put our solution in the hands of those who can use the Genivity HALO Planner to make a difference for their clients. 

Genivity also extends our deepest gratitude to you. Your support has allowed us to continually pursue improvement for our solutions to help you deepen your client relationships. 

Genivity Wins UBS Future of Finance Competition

Genivity Wins UBS Future of Finance Competition

The entire team at Genivity was thrilled to be chosen as a winner of the UBS Future of Finance challenge. Genivity received recognition in the “Deepening Client Relationships” category. 

UBS Challenge
UBS put out the call to “…start-ups and established, growing companies that think they can change the way finance works and how banks meet their clients’ needs – delivered this year in collaboration with Deloitte and 100% Open.” Genivity knew that this call to action fit our mission statement and we’re excited to see the fruits of our labor. 

Upon receiving recognition as a winner, Genivity’s founder and CEO, Heather Holmes, had this to say:
“Our mission at Genivity is to help advisors have data-driven conversations about emotionally-complex planning topics with their clients focusing on longevity, health, and elder care. We are honored to be recognized by UBS and Deloitte.”

We think that Heather perfectly encapsulates what the entire team here at Genivity feels and has been working so hard to achieve.

The Team at Genivity would like to thank UBS for selecting us for this award. We look forward to working with UBS and using the prize money to accelerate our mission and put our tools in the hands of those who can use them to make a difference.

Genivity also extends our deepest gratitude to financial planners around the world who use our technology to add an extra layer of security to those looking to retire. In an unstable world of health care costs, we’re proud to find new ways to deepen client relationships, implement data driven decisions, grow assets and, ultimately, have your clients worry less.

The entire team is reinvigorated by this award and dedicated, more than ever, to delivering the best possible product for our customers and their clients. 

Thank you for your support of Genivity, now and in the future.


What Advisors Can Learn From Retailers

What Advisors Can Learn From Retailers

The media has been tireless in reporting on the new state of retail in the United States. Some call it a “retail apocalypse” others see it as an evolution of traditional brick and mortar. Whatever the hot take of the day is, one thing is for sure: retail is changing.

What does retail have to do with financial advising?

As an advisor, you should be focused on creating an engaging client experience. To that end, it’s good to ask yourself “what can I learn from the changing landscape of retail?” While retail and financial advisors work in very different segments, that doesn’t mean there’s no overlap. Retail successfully generates billions of dollars in sales every year and cements customer loyalty along the way. In the same way, building trust and loyalty with your clients is incredibly important.

The new push in the retail arena is “retail experience.” It’s no longer good enough to just set your wares out on a shelf and hope passing customers jump at the deals, they need to be invested in the shopping experience itself as soon as they set foot in the store.

The same thing rings true with your firm. What are you doing to make sure that your advisees have a great experience when talking about their financial future? You probably won’t be able to invest the same type of resources that a retail giant would, but you can scale appropriately.

Easy steps to building a great customer experience

Simple gestures like offering beverages or snacks to clients that sit down in your office go a long way. Likewise, taking clients out for lunch now and again (especially if they have sizeable investments with you) is a no-brainer. Even simply calling up and checking in on clients to see how they’re doing, allowing them to talk to you about their financial lives, can go a long way.

Allowing your clients to interact with you and their money in a way that they feel comfortable is a must. Whether that’s face-to-face, more or less digital, or somewhere in between, making sure that your clients feel heard and accommodated will build trust and give them the ultimate financial advising experience.

Try brainstorming some ideas to improve your customer experience, you’ll be happy you did and it might just be the investment you needed to take your firm to the next level.

Genivity Selected as Finalist for UBS Future of Finance Challenge

Genivity Selected as Finalist for UBS Future of Finance Challenge

When our team shows up to work every day, we’re driven by the idea that we’re doing things different, that we’re fundamentally changing how financial planning will operate in the future.

That’s why we’re thrilled when someone else takes note of the innovation happening at Genivity. Genivity has been selected as a top-ten finalist from over 400 applicants in the UBS Future of Finance Challenge in the Deepening Client Relationship category.

The challenge put on by UBS is “open to start-ups and established, growing companies that think they can change the way finance works and how banks meet their clients’ needs – delivered this year in collaboration with Deloitte and 100% Open.” The Genivity team is excited to be competing alongside other companies who are changing the financial planning game. We are especially proud of the fact that we were selected in a category dedicated to deepening client relationships, as that’s where we feel HALO truly shines for advisors.

The UBS challenge culminates on October 29th + 30th in New York City where Genivity will give a presentation on HALO alongside the other finalists.

About Genivity

Genivity was founded on the idea that the more you know about your health, the better decisions you can make about your financial future. As we strive to complement the existing relationship with your financial advisor, we’re empowering you to enjoy your retirement and be confident that your wealth will be there for the next generation.

Planning for future health care costs has always been the outlier. It has derailed individuals who thought they had enough saved for retirement and disrupted what should otherwise be a relaxing time of life. Genivity has always been, and always will be, dedicated to helping fix this problem.

Genivity wouldn’t be what it is without the financial advisors who put their trust in our technology and solutions. We’re thrilled to help deepen the relationship between financial planner and advisee and change the nature of the financial planning game as we know it.

Thanks to UBS for selecting Genivity as a finalist and thanks to you for all your support of the hard work we’ve been doing here.

Three Insights for Better Client Experiences

Three Insights for Better Client Experiences

Everyday, whether you actively acknowledge it or not, you’re fighting with every other firm out there to manage clients’ wealth. The question you should be asking yourself each day is what separates you from your competitors. Why would a client choose you? If you’re struggling to find ways to get a leg up on your competition, we’ve put together some solutions based on how Amazon thinks about their customers and what you could learn from them.

1. Be Obsessed With Your Customers and Listen to them 

Amazon, as you know, is in the business of selling physical things. There are some products that you can pass on to your customers, but largely you’re in the world of management. That doesn’t mean you can’t learn anything from your customers, however. Every little piece of feedback you get, you should be documenting and revisiting. Likewise, be proactive: ask your clients what you could be doing better or what would make their experience with your firm better. Maybe you don’t respond to emails promptly, or your desk is always messy, even small things like this can have a big impact on who stays with you and who jumps ship. 

2. Invest in Relationships

There’s an old adage that says “If you do something well, your customer will tell 10 people, do it poorly and they’ll tell 100.” This is true in every single market, but few more so than yours. In a relationship-based market, you need to make sure those clients think the world of you. We don’t need to tell you that a lot of wealth management work comes from referrals. Make sure you take this to heart and go above and beyond to keep these relationships strong and trusted.

3. Deliver More Value Than Your Customers Expect

Speaking of above and beyond… Hopefully, we don’t need to tell you that underpromise and over-deliver are hallmarks of any good business, but just in case, here it is. If you have the opportunity to deliver more value to your customers, do it. This one rule encompasses the prior two points as well. You can strengthen your relationships by doing 110% and it’s a great way to show that you’re obsessed with customers. This can be as simple as showing them a better account to invest in or showing them extra options for a retirement fund. Any way you want to deliver this value, figure out what your client wants and then exceed it.  This is not an overnight fix, but if you start thinking like a world-class customer experience business, then you can increase your book of business and provide greater value to your clients.