ashley, Author at Genivity - Page 2 of 7
Genivity Accepted to 2019 FIS FinTech Accelerator

Genivity Accepted to 2019 FIS FinTech Accelerator

Over the last few months, our Founder and CEO, Heather Holmes, has been broadening her knowledge of the financial tech industry at the prestigious FIS Fintech Accelerator in Little Rock, Arkansas. 

Who is FIS?


FIS serves the largest players in the financial world, processing 27 billion transactions and $9 trillion annually. Out of 30 fintech startups, only 10 leaders are asked to participate in this exclusive accelerator. During their 12 week stay, they learn from the best, brightest and most influential people in the fintech sector. Corporate partners such as Google, AWS and Hubspot are investing in the next generation of financial technology. We’re proud to be among them. 

How Genivity is excelling at the accelerator


Genivity started as a platform to use family health history, environmental factors, and behavioral information to project future medical expenses of any given individual. Today, after attending the FIS Accelerator, Heather is convinced we can do that and so much more. The price of medical care shows no signs of decreasing. Giving people solutions to help them plan how much they will need and when has the potential to open up billions of dollars in savings and push the envelope on future financial planning.

Heather and the entire Genivity team were honored that she was invited to this accelerator. It not only validates that Genivity is on to something groundbreaking, but that our technology and vision have the potential to disrupt the financial industry globally. More importantly, however, help people live healthy, happy lives in retirement. 

To read more about Heather’s time at the accelerator and the backstory of Genivity, check out this interview from FIS



Conventional Retirement Planning Isn’t Working

Conventional Retirement Planning Isn’t Working

Much of the financial world has changed dramatically over the last 30 years. Stocks and bonds, IRA’s and even Social Security are far different today than they used to be. It should come as no surprise, then, that retirement planning needs to change from its traditional methods to strategies more adapted to our modern world.

Pitfalls of traditional planning


The rule of thumb used to be that a withdrawal rate of 4% would suffice retirement needs. Now experts are saying that this might not be enough given various states of healthcare and the U.S. economy.

Conventional financial planning is no longer working, so as a financial advisor you need to be thinking about a Brave New World when it comes to managing your clients’ wealth. Stock buy-backs are at an all-time high, inflation is projected to increase, and as we’ve mentioned before, health-care related costs are surging. Planning with today’s numbers will not suffice for future expenses. Adding extra padding to any and all health-care related planning should be your norm.

We are living longer than ever, but we’re also spending more than ever. These health care costs will impact how far their money goes in their golden years. On the flip side, one of the benefits of modernity is that we can project what kind of health care your clients will need in the future and how much it will cost, a simple hedge against ever increasing expenses.

How to refresh your planning strategies


What should be the strategy moving forward for your clients then? While save often and save early is undoubtedly the most effective and straightforward strategy that you can recommend to your clients, you can also leverage the technological advancements and solutions available to make better projections for how much money your clients truly need to save for retirement.

From portfolio risk analysis tools to our own HALO health and longevity optimizer solution, there are many data-driven solutions available to advisors now that can move the needle for improving your overall client recommendations and relationships. 

When it comes to building those relationships, it’s also important to have frank, honest discussions with your clients about how they see their retirement unfolding. The lifestyle they have imagined may not line up with the reality of their financial situation or projected wealth in retirement. Gone are the days of figuring out retirement as it happens, a plan needs to be put in place and adhered to if your clients want retirement to run smoothly.

This new era of financial planning is sure to be challenging, but it’s also an opportunity to give your clients peace of mind and tools to help them make the most out of the final years of their life. 

Case Study: How to Win More Financial Planning Clients with Genivity HALO

Case Study: How to Win More Financial Planning Clients with Genivity HALO

Planning for the unknown is tricky. Projecting what a client may need in terms of future healthcare is especially tricky. Mortality tables can help determine the likelihood of someone living into their 80’s or 90’s, but they’re generalizations. Those tables don’t consider an individual’s health history or family genetics, nor do they predict the likelihood of specific healthcare needs such as long-term care.

But what if you had the ability to use individual data to project what healthcare needs and costs a client may encounter? Wouldn’t that be a useful solution to help clients plan for their future?

Using HALO to differentiate your practice

Now you have the ability to do just that. Genivity’s HALO (Health Analysis & Longevity Optimizer) combines science and financial planning to better project a client’s future healthcare costs. Developed by experts in computational genetics, data science, and health IT, HALO provides an individualized risk assessment based on personal health data.

Using HALO is simple. It’s a quick, guided process that not only produces a detailed report tailored to your client, but it opens the door to what some may think are difficult conversations. HALO will help facilitate the discussion about your client’s future healthcare needs and costs, how they can plan for that, and how other family members will be impacted. You’re not only serving the client, you’re helping them take care of their whole family.

HALO provides you with an extraordinary opportunity to better serve your clients by helping them understand how personal choices now can better prepare them and their entire family for tomorrow.

Read about how HALO has helped other advisors

Other financial and insurance advisors are using HALO to better serve their clients. As an example, Erik Olson, an RIA headquartered in the Chicagoland area, recently began using HALO in his practice. Already he is engaging more new clients and building trust with existing ones.

In one case, by using HALO, Erik was able to help a couple discover that the wife had a shorter life-expectancy than her husband – definitely not what one would expect using traditional mortality tables. But through that discovery, Erik was able to help the couple modify their insurance and estate planning to more accurately match their risk. They increased protection for the husband, avoiding a potential financial shortfall for him in the future.

This individualized planning was not possible before HALO. Understanding what health-related circumstances the future may bring, and then planning for that, creates an improved peace of mind.

HALO will help set you apart from competitors

Not only is HALO helping Erik better serve his clients, it is separating him from his competitors. Using HALO will set you apart and provide a competitive advantage over other advisors. With so much competition, it’s imperative to differentiate yourself. To succeed, you can’t just sit around and continue to do business as usual. Using innovative solutions such as HALO will set you apart from the rest of the pack and show your clients you truly care about them and their family’s wellbeing.

Ready to learn more? Read our case study and find out how Genivity can help you better serve your clients.

Trusted Relationships Open the Door for Deeper Conversations

Trusted Relationships Open the Door for Deeper Conversations

Trust is the foundation for all relationships. Marriages, friendships, coworkers, or simply acquaintances all have to have a baseline level of trust in order to operate properly. Your relationships with your clients are no different. Money is an incredibly precious asset that needs to be managed properly, so it stands to reason that your clients trust you to do just that.

When your clients trust you to manage their wealth, they aren’t just asking you to put it into the right accounts or budget things appropriately, they are asking you to take action that is necessary to make their investments last. If you can spot things that will stretch their money further, they are trusting you to tell them.

Trust leads to deeper conversations



It should come as no surprise then that health and wealth go hand in hand. Medical costs are exploding and one of the easiest ways to make sure your clients have enough for the future is to focus on their health. Reducing the amount of medical intervention they will need in the future or the number of years they will need in assisted living is the number one way to prolong their retirement funds. If you know a way to reduce these expenses, they trust you’ll share that information.

These conversations, however, can be hard sometimes. It’s not easy to tell people to change their lifestyles or tell them to see a doctor, but they are the right course of action if you are serious about getting your clients money to last. Talking to your clients about their health can be as simple as asking them if they are having an annual physical or discussing their genetic risks for familial diseases. If your clients have blatantly unhealthy lifestyles or are operating on poor information about their health, find a way to tactfully advise them in a different direction, using money as a catalyst for the conversation.

Remember, it’s all about trust. You wouldn’t be doing your job properly if you were avoiding conversations, even if they are tough, that would save your clients money in the long run. They trust you with their wealth, repay their trust with honesty.

Announcing the HALO by Genivity + Orion Integration

Announcing the HALO by Genivity + Orion Integration

Orion Advisor Services and Genivity are excited to announce the release of the Genivity HALO integration into the Orion Advisors solutions dashboard. This integration enhances the client portal experience and means that if you use Orion, you’ll now have quick access to the HALO Planner so you can deliver personalized longevity and healthcare expense planning to your clients even easier than before.

How your clients benefit from HALO

Health and eldercare expenses are the biggest unknown in financial planning.  Most advisors base their estimate on the average person, but your clients are not average.

And it’s no secret that longevity is a hot topic of conversation for advisors. With clients living longer than ever before, financial and retirement planning is getting more and more complex. Add to it increased longevity and the uncertainty of out-of-pocket health and elder care expenses and things can get complicated quickly.

The HALO Planner enables you and your clients to see personalized longevity projections along with how to think about retirement in terms of active healthy years and later elder care years and the related health expenses at each phase along the way.  The data-driven algorithm behind HALO accounts for family health history and lifestyle factors to provide personalized projections for individual clients.

As client lifestyles and histories change, the HALO Planner continues to refine their projections, which is why Genivity recommends clients update their HALO assessment at least once a year.

The nature of the assessment also opens the door for you as the advisor to start having better conversations around health and how it can affect client wealth and planning.  With personalized longevity and health care expense projections in hand, you can help your clients better plan for retirement and elder care as they age and prepare for their next stage in life.

How the integration works

If you’re an Orion advisor customer already, you’ll be able to add HALO by Genvity to your clients’ dashboards as soon as you purchase your HALO subscription.

Orion Client Portal

Image 1: Orion Client Portal with Genivity Access

Once your clients login to their portal, all they need to do is click the Genivity tab in the top Tools navigation menu and the HALO assessment will open directly in the portal. Directing them to the assessment is a great way to prepare for a client meeting, as it will allow you to have all of the data prior to them coming to your office.

Orion HALO Asssessment

Image 2: HALO Assessment in the Client Portal

The client can take the assessment directly in the portal. After a client has taken the HALO assessment, you’ll be able to see all of your stored client data in the secure HALO advisor dashboard, using a single sign-on, which you can access from your Orion integrations dashboard.

Orion HALO Advisor Portal

Image 3: Genivity Advisor Dashboard Launch Button on the Orion Advisor Dashboard

Once in your HALO advisor portal, you can see usage stats as well as individual client results and reports. You can use the reports as a starting point for your client discussions and help provide a more robust, engaging, and personalized client experience.

HALO Adivsor Portal

Image 4: Example Advisor Dashboard with HALO Usage Stats

Enhance your HALO experience

When you begin using HALO, you can take your experience even further by embedding the HALO Planner assessment directly on your advisor website. You can leverage the HALO Planner to drive lead generation and business development by directing prospective clients directly to your site to take the assessment.

Once they take the assessment, you can access the lead information within your HALO dashboard via your Orion advisor portal.

Ready to get started?

If you’re ready to start the health and wealth conversation and provide a more personalized client experience, schedule a consultation today. Once you subscribe to an annual HALO plan, you’ll be able to add it to your workflow directly within your Orion advisor portal.

Not an Orion user yet? Be sure to learn more about Orion and their many integrations here.